Chantal Kruger Physiotheraphy

Why

Chantal was starting a new phase in her career and felt that she needed a more refined and professional logo for her business. Her website was designed a few months earlier and so it was a good time to create a logo that communicated the growth of her business.

What

Chantal had an existing logo and also a colour scheme that she wanted to stay close to. Her new logo had to communicate confidence yet attention to detail and most importantly include the concept of human movement.

How

Working from her previous logo and branding, I designed a logo for Chantal that is strong and professional yet also has slight feminine corners that keep the logo unique to her personality. The icon can be used by itself as well as in the logo which makes a lovely visual element for further brand development. Her website, although designed before the logo rebrand, uses the same bold visual style.